My Food Bag

It’s in the bag

My Food Bag is a new business that delivers fresh ingredients and delicious recipes to subscribers homes every week, taking the pain away of what to cook for dinner each night. It is a convenient, innovative and deliciously healthy product. We created a simple self-explanatory identity that resonates with busy people in their 30s. Conveying a sense of simplicity and convenience, while telling the story of seasonal produce through an evolving colour palette.

Brand Identity
Brand Identity Brand Identity
Seasonal Colour Palette
Seasonal Colour Palette
Brand illustrations
Brand illustrations
Recipe Folder
Recipe Folder Recipe Folder
Recipe Cards
Recipe Cards
Business Cards
Business Cards
Advertising
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