Share an Idea

  • gold GOLD 2011 BEST AWARDS
  • bronze BRONZE 2011 Effie Awards
    Overall Winner 2011 Co-Creation Awards

ideas aplenty

The devastating earthquake on 22 February 2011 destroyed much of Christchurch’s central city. To create an effective redevelopment plan that government would approve, the City Council needed wide public participation. So we created the concept of getting everyone to share their idea. First we came up with a catchy name (‘Share an Idea’) and brought it to life with a bright, colourful brand identity. We took the message to market and created a website which became a forum for people to post up their ideas. The campaign attracted a huge response, with over 106,000 ideas shared in just 6 weeks.

digital
logo & colour palette
logo & colour palette
colour palette
colour palette
typography
typography
graphics
graphics graphics
advertising
advertising advertising
online
online
environmental
environmental environmental environmental
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