Stirling Sports is the second largest sports retailer in New Zealand with 45 stores from Balclutha to Kerikeri. They came to us for a brand refresh and to help re-position Stirling Sports as the place where fashion meets sport and where the world's hottest sport brands come to play.
The existing 'S' logo had a strong presence in the market, so we didn't want to discard any hard-earned equity. Instead, we focused on updating the logotype and modifying the colour palette from yellow and green to lemon and cool grey. We extended this brand refresh across the store interiors through to point of sale, swing tags, web, social media, direct marketing and advertising. The result is a clear, cohesive brand update that translates well across the company's many touch points.