The Great Catering Company is one of the market leaders in private and corporate catering. They wanted to position catering as more than just food and service, and portray it as an art form and experience. The identity had to be innovative, contemporary and desirable. Understanding that the preparation of food is an organic and creative process, and its consumption a social activity, we engaged in our culinary art by painting together using different foods to create the visual language. These bold and colourful illustrations are the key visual device unique to the brand and complement their brand philosophy “serving amazing anywhere”.